Jakarta, Indonesia Global Remote Ready
Creative Operations Lead · Tribun Network (KG Media)

My Role at Tribun Network

Creative Operations Lead & Superintendent — 2018 to Present

Managing advertising creative production for 50+ online media properties and 25+ newspaper editions. One lean team of 4–5 people handling all paid ad materials — digital banners, rich media, native ads, and print display ads — across the entire Tribun Network. (Editorial/content team is separate.)

📊 View Operational Dashboard →
Network Context
The Scale I Operate In
🌐
Tribunnews.com Online Network
50+ properties
Tribunnews.com (flagship), TribunX, Bangka Pos, Sripoku, Tribun Pekanbaru, Tribun Medan, and more — all serving digital ads across the network.
📰
Koran Tribun Print Network
25+ editions
Regional newspapers from Aceh to Papua — Tribun Medan, Tribun Jabar, Tribun Bali, Tribun Timur, Tribun Kaltim, and more. Each edition has unique column specs (7 or 8 columns).
⚙️
Implication: Orchestration at Scale
4–5 people
One lean creative team serves the advertising needs of the entire network. A single ad campaign may run across 1 outlet or all 50+ online media + 25+ newspaper editions (75+ outlets total). Technical specs vary per outlet — especially for print. This is what makes the Creative Operations role crucial: not just ad design, but orchestration at scale across a massive network.
Scope of Work
Three Pillars of My Role
🎨 Creative Direction
  • Creative direction for national-scale campaigns (Djarum, Suzuki, BRI, Kalbe, HP, Takeda, etc.)
  • Art direction: rich media, interactive ads, motion graphics, microsites
  • Brand architecture & visual identity system — Tribunnews 60+ logos across the network
  • Storytelling: 2D animation, infographics, interactive narratives
  • Client-facing creative strategy
🔧 Technical Hands-On
  • Hands-on front-end: HTML5, CSS, JavaScript
  • Interactive ad production: Google Web Designer, Adobe Animate, custom HTML5
  • UI/UX design & microsite development (including 360° virtual exhibition platforms)
  • 11 internal tools: image inspector, HTML5 auditor, layout simulator, video ad builder, and more
  • AI-augmented workflows: Midjourney, Runway, GA4
📊 Operations Leadership
  • Lead lean team of 4–5 designers & front-end developers producing all advertising creatives
  • Scaled production capacity +335% without adding headcount
  • Cut production time per item 79% (101 → 21 minutes)
  • Built templating systems & asset reuse frameworks
  • Process redesign & workflow automation
  • Ad Operations (GAM): campaign setup, forecasting, creative uploads
  • CMS integration (Tribunnews) for advertorial
  • Player-manager: lead team + hands-on front-end & UI/UX
Career Arc
Evolution of My Role
🕰️ 2014–2018 The Foundation Years
Senior Digital Ads Designer
  • Owned all design needs for business & social media presence
  • Created brand kits, media kits, business cards, logos, and social media assets
  • Produced infographics, social media covers, and campaign creatives
  • Handled AdOps (GAM campaign setup, forecasting, creative uploads, CMS advertorial) during transition periods when the AdOps team had vacancies — occurred 2–3 times
Built the creative foundation while learning operations by necessity.
🚀 2018–Present Creative Ops Lead
Creative Ops Lead & Superintendent
  • Lead team of 4–5 designers & front-end developers
  • Focus on creative operations, automation, and systems thinking
  • AdOps handled by dedicated team — I focus on quality gate, workflow orchestration, and internal tools
  • Scaled production capacity +335% without adding headcount
  • Cut production time per item 79% (101 → 21 min)
  • Built 11 internal tools that automated 80% of routine work
Transformed from "designer who also does ops" to "operations leader who still designs."
Skill Origins
How I Got Here
🛠️
AdOps — GAM / DFP
How I got it When the AdOps team had vacancies (2–3 times between 2014–2018), I stepped in to handle campaign setup, forecasting, creative uploads, and CMS advertorial while waiting for replacements.
What I learned
  • End-to-end ad delivery pipeline
  • GAM/DFP interface & troubleshooting creative rejections
  • Deadline management under operational pressure
🎬
Creative Ads Production (HTML5, RMB, Interactive)
How I got it Started as Flash Developer (2011–2014) — built interactive ads and e-learning modules using ActionScript 3.0. When Flash was deprecated, I taught myself HTML5 animation — from Flash/Animate CC to Google Web Designer. Now producing HTML5 banners, Rich Media Banners (RMB), expandable ads, and interactive rich media.
What I learned
  • Animation principles applied to digital ads
  • Adapting to platform changes (Flash → HTML5)
  • Building interactive experiences within tight file size limits (200KB, 72dpi)
🎨
Business & Social Media Design
How I got it As the only designer for business needs in my early years, I owned all non-editorial design: brand kits, media kits, business cards, logos, social media posts, covers, and infographics.
What I learned
  • Speed vs quality trade-offs at volume
  • Working with non-designer stakeholders
  • Building reusable templates from scratch
📰
Print Production at Scale
How I got it Handling newspaper ads for 25+ regional editions — each with different column specs (7 or 8 columns, varying widths from region to region).
What I learned
  • Attention to detail across multiple variants
  • Building systems to reduce manual spec checking
  • Creating layout simulators to automate validation
🤝
Client & Sales Collaboration
How I got it Daily interaction with the sales team and occasional direct client communication for previews, revisions, and deadline coordination.
What I learned
  • Translating business needs into technical specs
  • Managing expectations across stakeholders
  • Clear communication under tight deadlines
🧠
Operational Thinking
How I got it Coordinating across Sales, AdOps, Regional PICs, and Vendors — often with conflicting priorities and tight, simultaneous deadlines.
What I learned
  • Process mapping & bottleneck identification
  • Building systems to reduce operational friction
  • Player-manager mindset: lead and execute simultaneously
Channel Breakdown
Online vs Print
Network Scale
50+ online media properties under Tribunnews network
Ad Types
Display · Native · Rich Media Banner (RMB) · HTML5 · Video on Banner (VoB) · Hijack · Countdown · Expandable
Technical Specs I Check
Format: JPG, PNG, GIF, HTML5  ·  Color: RGB
Resolution: 72 dpi  ·  File size: max 200 KB

⏱ H-1 if materials are client-ready

⏱ H-2 if design from scratch is required

My Responsibilities
  • Check client materials against technical specs
  • Rework or resize materials if specs don't match
  • Design from scratch if client sends only raw assets
  • Create dummy/preview for sales or client approval
  • Once approved → forward to AdOps team for GAM trafficking
Network Scale
25+ newspaper editions across Indonesia — Aceh to Papua
Ad Types
Display Ad · Advertorial · Kolom/Klasifikasi · Ucapan · Rubrik Khusus/Tematik · Paripurna (Full Page)
Technical Specs I Check
Format: JPG, PDF, PNG, TIFF  ·  Color: CMYK
Resolution: min 300 dpi  ·  Column width: 40–304 mm (varies by region)  ·  Max height: 540 mm

⏱ H-1 if materials are client-ready

⏱ H-2 if layout from scratch is required

My Responsibilities
  • Check materials against regional print specs
  • Layout from scratch if client provides raw text + photos
  • Create dummy/preview for client approval
  • Once approved → distribute ad materials to regional print PICs for newspaper insertion
Proof of Play
  • Softcopy proof of ad insertion via email at 10 AM
  • Physical newspaper photo showing the ad from regional PIC if requested
Process
Production Workflow
Sales
Receives client ad order
→
Brief to Team
Scope, specs, deadline
→
Spec Check
Format, color, resolution, size
→
Assess
Ready / Rework / Design from scratch
→
Preview
If requested by sales/client
🌐 Online Path
→ Send to AdOps Team
→ GAM Trafficking
→ Screenshot / Proof of Play
📰 Print Path
→ Send to Regional Print PICs (25+ regions)
→ Ad Insertion
→ Softcopy + Photo Proof (10 AM)
Stakeholders
Teams I Interact With
Role Interaction
Sales Receive campaign briefs, provide previews/dummies for client approval, coordinate deadlines and material status
AdOps Team Deliver ready online materials, support GAM trafficking workflow, receive proof of play (screenshots) for reporting
Regional Print PICs Receive finalized ad layouts for newspaper placement, coordinate insertion, and provide softcopy + photo proof after publication
Vendors (occasional) Coordinate 3D and virtual event asset production for microsite and 360° exhibition projects
Looking for performance data? For detailed operational metrics — production capacity, man-hours reduction, workload analysis, and efficiency gains — visit my Operational Dashboard.
📊 View Operational Dashboard →